MEGA-STARS – A Rising Tide Lifts All Boats

MICHAEL JORDAN … TIGER WOODS … COMPETITIVE DOMINANCE in THEIR “TIME” …

WAS THEIR DOMINANCE BAD FOR “COMPETITION” … “ZERO SUM” … HE WINS … EVERYBODY ELSE “LOSES” …

OR …

A “RISING TIDE LIFTING ALL BOATS” …

The “EXCELLENCE” and “EXCEPTIONALITY” MADE EVERYBODY MORE MONEY …

THEY “GREW the PIE” … the RICH GOT RICHER … AS … the POOR GOT RICHER …

The ECONOMIC PIE … RATINGS … GREW … PURSES GREW in TOTAL …

EVERYBODY SHARED in the WEALTH GENERATED by the MEGA-STARS …

ECONOMIC BEFORE and AFTER MICHAEL … TIGER …

The “TIGER EFFECT” …

From purses to TV ratings: How Tiger Woods changed the face of golf

Huge money to be made from the sport now is mainly down to the impact of one man

On the day after Tiger Woods won the Masters tournament at Augusta National in 2019, completing one of the greatest comebacks following injuries of any sportsman in history, a bespectacled, grey-haired man stood atop a desk in his company’s headquarters.

“Ahhhhhhhhhhhh…….,” he roared, pausing briefly before emptying his lungs as would a male soprano: “We love Tiger Woods!!” his voice reaching a crescendo.

Dan Murphy, the CEO and President of Bridgestone Golf, had good reason for ADULATION …

Murphy recognised the impact Woods’s win, the 15th Major title of his career but the first since 2008 after being plagued with knee and back injuries for much of the decade, would have on the company’s INVESTMENT in the player.

Woods’s win resulted in significant hits on the company’s various social media platforms – a 209 per cent increases in engagement on Twitter, a 400 per cent increase on Facebook and a more than 200 per cent increase on its website – but the TRUE BOTTOM LINE was a huge increase in SALES over the following months of the Bridgestone Tour B XS GOLF BALL which Woods had used.

The uplift in sales wasn’t confined to Bridgestone either, with TaylorMade – the clubs Woods used since Nike pulled away from club manufacturing in 2016 – also seeing significant increases, all part of the so-called “TIGER EFFECT” which again demonstrated how ONE player, more than any other, had the capacity to move the dial

The coverage of that 2019 Masters on US television was the highest in over a decade; but, then, Woods more than anyone has been the one who changed the TV game for the entirety of golf, his arrival onto the scene resulting in greater TV CONTRACTS and resulting in big increases in tournament PURSES

Wood’s impact on television ratings had actually been shown the previous year. When he contended in the 2018 US PGA Championship, ultimately finishing runner-up to Brooks Koepka, CBS network recorded a 69 per cent increase on the previous year’s championship and its highest viewership since the 2009 PGA where again Woods was in the mix

Woods’s arrival to the PGA Tour was the catalyst too for a big increase in PURSES.

In the 1996 season when Woods joined late that year, the TOTAL PRIZE MONEY amounted to $101 million; between 1997 and 2008, the total prize money ROSE by an average of 9.3 percent per year, bringing the PGA Tour’s purse to $292 MILLION by 2008.

IF MICHAEL JORDAN MADE OVER $1 BILLION PERSONALLY …

HE MADE “OTHER PEOPLE” ANOTHER $4 BILLION by “GROWING the PIE” …

“ALTRUISM” PAYS MUCH BETTER THAN “ALIENATION” …

CHICAGO BULLS HAD MUCH TO CELEBRATE DURING THEIR “DYNASTY” … (at the expense of supporters of the Detroit Pistons, Lakers, Phoenix Suns, Utah Jazz … etc. teams who “lost” games and championships …

“COMPETITION” if ONE THING … “COMMERCE” is ANOTHER

SUCCE$$ has VARIOUS “MEASURES” …

AMERICAN SPORTS are ECONOMIC “FRANCHISES” with OWNERS and STOCK-HOLDERS … PLAYERS are INDIVIDUAL PRIVATE “CONTRACTORS” WHO PROVIDE “LABOR” to FIELD a PRODUCT …

A SPORTING “INDEX” … COMPETITIVE … COMMERICIAL … CULTURAL

COMPETITIVE = TITLES-CHAMPIONSHIPS … games … wins … loses

COMMERCIAL = PROFITS

CULTURAL = LIFESTYLE … an “EXPERIENCE” … FANS … VENUES (stadia)

“A RISING TIDE LIFTS ALL BOATS” …

ARE the “BLESSINGS” SHARED EQUALLY? … NO

“TRICKLE DOWN WEALTH”? … BETTER THAN “TRICKLE UP POVERTY” …

WITHER WAY, LIFE and “REALITY” is NOT EQUAL

ZERO SUM” is a MISLEADING, MISTAKEN, MISGUIDED ECONOMIC FALLACY

NOT “NATURAL” … BUT NOT “NECESSARY” …

A “CHOICE” ...

BECAUSE TIGER “WON” … “EVERYBODY” WON …

HOSTILITY vs HARMONY …