MARKET BALL – MEGA-STARS (personalities, product & profits)

IS IT WORTH SIGNING “MEGA-STARS” TO HUGE CONTRACTS? … e.g. ANGELS: ALBERT PUJOLS and MIKE TROUT?

PERSONALITIES … creating a “PRODUCT” (pleasures-brand to buy) … selling PROFITS (franchises) …

BRANDS (competition) … “BANDWAGONS” (culture) … BUSINESS (commerce) …

ENTERTAINERS … EVENTS … ENTERPRISE

MOOKIE BETTSL.A. DODGERS … $35 MILLION a YEAR … 8 YEARS …

“COMMERCE” WISE – YES … “MARKET APPEAL and ATTRACTION … ADVERTISING … e.g. Salesmen … Spokesperson of a “BRAND” …

MEGA-MARKETS” SEEK “MEGA-STARS” for MEGA-MEDIA” … SUPER-STARS with SUPER-SIZED CONTRACTS …

“MONOPOLIES” REQUIRE “MEGA-STARS” …

“STARS” and “ATTRACTIONS” to WATCHENTERTAINMENT DOLLAR … “BRAND” INVESTMENT …

COMPETING “ENTERTAINMENT DOLLAR” ... IS PAYING MIKE TROUT $50 MILLION a YEAR for 81 HOME GAMES EQUIVALENT TO TOM CRUISE $70 MILLION for TWO MOVIES? …

CUSTOMERS … CHOICES … COMPETITION …

WILL I GO to TOM CRUISE MOVIE or TROUT-BETTS GAME …

LAKER “SHOWTIME” … Magic … Kareem … Laker Girls … Jack Nicholson … ?

JERRY BUSS … BUSINESS-OWNER (salesman) … ENTREPRENEUR (speculator-risk-investor) … “IMPRESARIO” (dream-escape)

NEW YORK “glamour” … L.A. “entertainment-media” … VEGAS “Escape”

MADISON SQUARE GARDEN (center of basketball world) … FORUM-STAPLES CENTER (media-entertainment center of world) … Las VEGAS … (escape-vacation capital of the world)

“SPORT” vs “EVENT” (exceptional … larger than life) … appealing … affluent … luxury

“GLOBAL” vs “REGIONAL” … (Lakers “world-wide brand vs. regional Utah Jazz … Oklahoma City … Cleveland)

local (down the street) …”down to earth” … “working middle-class) … affordable …

DIFFERENT “EXPERIENCES” …

“CULTURE” – WISE – CUSTOMER PLEASING … “SATISFACTION”

“MEGA=STARS”? … GOOD IDEA … “COMPETITIVELY” (sports) – YES AND NO …

L.A. – “STARS” … West-Baylor … Magic-Kareem … Kobe-Shaq … LaBron-Anthony Davis… DYNASTIES

BULLS … Jordan-Pippen (1990s) …+ … CELTICS … (Bill Russell + et all (1960s)… Bird-Parrish-McHale (80s) … HALL of FAMERS …

DETROIT (Bad Boys – 80s) … UTAH JAZZ (90s) … Stockton-Malone … MIAMI HEAT … (Dwayne Wade-Shaq-LeBron) … WARRIORS … Curry-Durant-Thompson-

NOT a GOOD “ALLOCATION” of SCARCE, LIMITED RESOURCES …

e.g. ANGELS PAY MIKE TROUT MORE THAN ENTIRE A’s PITCHING STAFF … TROUT = $50 mil … A’s team $70 mill – good for Mike)

I (Slavic Socrates from San Jose, CA) HAPPEN to BE AN A’s FAN … ANGELS LACK “ENOUGH” PITCHING to be COMPETITIVE with A’s … A’s COMPETIVELY (on field) DOMINANT … 1972-74 dynasty … 4 of 6 World Series in Oakland … lots regular season achievements – over-achievers – 21 wins in row) … lots of play-offs (under achievers – those damn Yankees – who always buy our best players)

A’s = COMMERICIALLY “DUBIOU$” … QUESTIONABLE OWNER … horrible (publicly owned) STADIUM … competitive team … GREAT “MANAGEMENT” – Billy Beane – “Money Ball”

ANGELS = “COMMERCIALLY DOMINANT” compared to A’s in “SMALL MARKET” OAKLAND and LARGE MARKET “ANAHEIM” ANGELS of LOS ANGELES

ANGELS … “stars” to watch … perfect weather … “beautiful” people … nice (now privately owned) stadium (next to Disneyland) … “cheap” beer … fan-customer “friendly” … GREAT OWNER (Arte Moreno) … great (business) management … questionable (baseball) “management”

ASK ECON GURU (born in San Francisco) is life-long GIANTS fan … (3 of 5 … 2011 -2014)

but we are BOTH L.A. “TRANSPLANTS” …

BIGGEST “TRANSPLANT” CITY? … SAN DIEGO … (unless you are NAVY person … like our teacher colleague Gamie)

San Diego is “HISTORICALLY “BEST AMERICAN CITY” full of “transplants” (born elsewhere) …

PADRES have GOOD TEAM (now with new owners) … AWESOME STADIUM “experience” (infrastructure in tourist resort Gas Light district) … a TOURIST DESTINATION

N.F.L. CHARGERS … no stadium … questionable owners … moved to Los Angeles … to “gravy train” off L.A. Rams … good coach … team … owners … awesome stadium

back to MEGA-STARS? … personalities … products … profits

PUTTING “ALL EGGS (and egos) IN ONE BASKET” CREATES COMPETITIVE “IN-BALANCE” …

“TEAM” SPORTS REQUIRE COMPETITIVE “BALANCE” … ONE PLAYER DOES NOT MAKE A “TEAM” … in the “STANDINGS” … (especially baseball … less so basketball … where one “superstar” among 12-man team makes a huge difference …

ON a COMMERCIAL “BALANCE SHEET” is a WHOLE DIFFERENT MATTER …

DO “MEGA-STARS” END UP in “MEGA-WINS”? … MEGA-PROFITS?